Blog — The Snow Report

Healthcare transformation refers to the fundamental change going on in the healthcare industry, especially the ongoing transformation from a fee-for-services to an outcomes-based model. Transformation is being driven by meaningful use, value-based purchasing, accountable care organizations (ACO’s), the Affordable Care Act (Obamacare), and advanced clinical decision support. Summed up, these changes are about aligning incentives and using advanced technology to improve outcomes. For a Minneapolis healthcare content marketing firm, there is much to communicate about, and we’re excited to be part of this transformation.

The first step is to understand the bigger issues. As a Minneapolis industry analyst relations firm, we work closely with a number of the top research firms, including GartnerIDC and The Advisory Board. Each of these organizations has written extensively about healthcare transformation. In addition, some of the better sources of information about healthcare transformation are The Center for Healthcare Research and Transformation, The Joint Commission Center for Transforming Healthcare, and The Institute for Health Technology Transformation.

It’s important to follow the law-making and rule-making processes in government. As a Minneapolis government relations firm, we develop and implement effective government relations strategies. We keep clients up to speed on legislative and regulatory trends and developments, and represent our clients before Congress and Federal agencies. Snow has worked with the FDA, HHS, OMB and other agencies. Snow prepares comment letters to Federal and state agencies, meets with Congressional staff to share perspective and seek assistance, sets up meetings with policy makers, produces testimony and whitepapers, and arranges for legislation to be introduced.

Based on well grounded, current knowledge, we provide strategy development and implementation. Suppliers to the healthcare market must communicate how their products and services will help providers meet the new challenges and opportunities in healthcare. Providers must reach out to patients in new ways, emphasizing better outcomes and patient engagement.

For a Minneapolis healthcare PR firm like ourselves, we understand the need to help clients create strategies for thought leadership through content marketing, PR, SEO and SEM and other, integrated approaches. Working with our clients, we help them create original content to drive aggressive content marketing that builds recognition for our client’s solutions, products, people and perspective, while also driving improved SEO and social media.

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