Pro Bono

I’m very enthusiastic about Snow Communications supporting Free Bikes 4 Kidz because biking is a safe, healthy way for kids to have fun and get exercise. No kid should be without one. I ride most days, often commuting to work and even riding in the cold, Minnesota winter. Riding a bike is good exercise, it’s good for the planet, and it reduces  the amount of vehicle traffic on our roads. But most of all, it’s fun, and as one of Dr. Seuss’ characters says, “fun is good.” It’s amazing to me how much fun one can have biking, and that includes the thrill of racing down a hill or riding slowly beside a scenic river or lake. It also includes meeting very nice people who are also biking. So, let’s add community to the list of biking benefits.

Minneapolis, October 2, 2012 – Snow Communications, a Minneapolis-based public relations and marketing agency, today announced that it has once again partnered with Free Bikes 4 Kidz, whose mission is to provide free bicycles to those most in need in the Twin Cities. Snow Communications will provide communications, media relations and social media support to help build on the momentum that’s already emergent for the non-profit organization.

“We are thrilled to once again be able to lend our support on a pro bono basis to such a worthy cause,” said CEO and founder Joshua Schneck. “Everyone should know the joy that comes with owning and riding their own bike. Free Bike 4 Kidz has a fantastic mission and we are glad to help.”

To achieve its goals, Free Bikes 4 Kidz invites communities to donate quality used bikes that are then cleaned, refurbished, and distributed through multiple kid-friendly organizations to children and adults in need. The organization expects to receive and distribute several thousand bikes to Minnesota families in need this holiday season. In 2011, over 5,000 bikes were donated – a marked increase from the 1,500 bikes in 2010, 750 in 2009 and 300 in 2008. Last year, Free Bikes 4 Kidz became the largest single distributor of free bikes in the United States. This is the second annual partnership between Snow Communications and Free Bikes 4 Kidz.

About Snow Communications
Founded in 1985, Snow Communications provides public relations and marketing services for clients in a variety of industries including healthcare, technology, law, food and others. Snow Communications is a privately held company headquartered in Minneapolis. For more information, please call 612-337-0747 or visit

About Free Bikes 4 Kidz
Free Bikes 4 Kidz is a not-for-profit organization geared toward helping all kids ride into a happier, healthier childhood by providing bikes to those most in need. More information can be found at

Free Bikes 4 Kidz, a local non-profit organization that provides bikes to needy kids and adults in the Twin Cities (and pro bono client of Snow Communications), is preparing for its fourth-annual bicycle giveaway season! Thanks in part to a bike donation drive led by sponsor Allina Hospitals and Clinics, the group recently received 5,000 bikes in less than two weeks, its largest total ever.

This incredible generosity has created the need for volunteers to help prepare these bikes to give away, an event which will happen on December 10 at 21 locations around the metro area.  No technical skills are necessary to volunteer, so if you want to be part of a great organization that brings joy to local Twin Cities families this holiday season, please visit and click on ‘Volunteer!’

Here’s a fun anecdote to this story: Art Engstrom, the retired owner and founder of one of the first and largest Schwinn dealerships in America, has donated his warehouse space to Free Bikes 4 Kidz to use for repairing bikes this year. This is the same location where his bike shop was functioning 30 years ago. Last Saturday Art came to the site to volunteer to work on bikes, only to find that there were several bikes in the pile that had stickers proving they were purchased at his store, that very location, 30 years earlier. So Art was now repairing a bike that he sold 30 years prior, and preparing that bike to have a second life – given away to a child in need – from the same premises. What goes around, comes around!