Product Launches


When product launches are critical to a company’s growth and success, we have a track record of outstanding results. Snow has successfully launched products, services and companies in food & beverage, law firms, healthcare, biotechnology and other fields. We’ve helped upstarts upstage established players and also helped mature companies introduce new brands and business models.

Lighting Up Success


Back in 2001, as the high tech boom was crashing, we were asked to launch a new site specializing in lighting and home accents. Editors literally laughed at us for bringing them yet another that was surely doomed to fail. We persevered; finding unique ways to communicate about our client and the brand promise it offered customers.

Today, is a thriving business, one of the largest of its kind, serving millions of customers with a customized buying experience at low prices. And Snow is a happy shareholder.