Snow Communications Case Studies

Our work speaks for itself, but a little context can help illuminate why we have been the top Minneapolis B2B PR firm for over 25 years.


Zepol Corporation

Snow Communications was called upon by Zepol Corporation, a Minneapolis-based SaaS (software as a service) company to launch its public relations program. We developed a strategy for immediate results and long-term success. Zepol’s software products provide the most up-to-date import and export activity available, allowing subscribers to create smarter business strategies, new sales leads and tactical market advantages.

Read the Zepol Corporation case study.



Hormel Specialty Products

When Hormel Specialty Products, a division of Hormel Foods Corporation, decided to hire a full-service marketing firm that would provide the attention it deserved, it called Snow Communications. That was 2003. Today the partnership is stronger than ever.

Read the Hormel Specialty Products case study.



Merchant & Gould

Law firms specializing in intellectual property are facing increasing competition from both start-up boutiques and general practice firms looking to grow their IP practices. Merchant & Gould hired Snow to gain visibility for its Minneapolis headquarters and satellite offices in Atlanta, Denver, Seattle, Knoxville, New York, Madison and Washington, D.C.

Read the Merchant & Gould case study.

wolters kluwer

Wolters Kluwer Health – Clinical Solutions

After passage of the HITECH Act in 2009, Wolters Kluwer Health – Clinical Solutions (WKH) sought help from Snow Communications in navigating new government regulations that would bring dramatic change to the health information technology industry. Snow moved quickly to put a government relations strategy in place, began close monitoring of the regulatory process and reached out to key influencers and regulators to discuss issues of importance to the company.

Read the Wolters Kluwer Health – Clinical Solutions case study.



After 3M created a new packaging management software solution to help its 100 production facilities across the globe share packaging specifications, it realized that other consumer packaged goods companies could benefit from this product as well. 3M hired Snow Communications to launch the software to the public and to position 3M as a thought leader on issues facing the packaging industry.

Read the 3M Packaging Management case study.


Century Foods International

As part of its marketing program, Century Foods needed to be more aggressive with its outreach to customers. With the trade magazines being crowded with traditional advertising, Century Foods believed its paid messages were not enough to get through to its target audience and drive sales. Snow set out to make sure potential buyers realized the company’s full range of capabilities.

Read the Century Foods International case study.


Gray Plant Mooty

Gray Plant Mooty, the oldest law firm in Minneapolis, came to Snow looking to expand its clientele to younger, more diverse entrepreneurs and business people on both a local and national scale.

Read the Gray Plant Mooty case study.


MR Instruments

MR Instruments is a producer of high-resonance MRI technology and developed the medical technology industry’s first 3T (Tesla) MRI coils for the most demanding MRI applications. MR Instruments hired Snow to increase visibility of this new technology and officially launch its flagship product at the RSNA Conference in Chicago.

Read the MR Instruments case study.