Case Study – Zepol Corporation

Developing media relationships for long-term exposure.

When Zepol called upon Snow Communications to launch its public relations program, we developed a strategy for immediate results and long-term success. Using Zepol’s access to trade data across industries, Snow helped introduce the company to key trade journalists that have a continued need for such data. The result is several recurring “expert source” opportunities that continue to provide valuable exposure for Zepol.

Zepol Corporation is a Minnesota-based SaaS (software as a service) company that provides trade data information to organizations around the world. Zepol’s software products provide the most up-to-date import and export activity available, allowing subscribers to create smarter business strategies, new sales leads and tactical market advantages.

Our Objectives

  • Launch a public relations program for a growing SaaS company hoping to make a media splash in the immediate future.
  • Lay out a long-term vision for continued exposure and valuable media relationships.
  • Organize and implement media strategy around new product launches and updates.
  • Drive new business opportunities for the company.

Our Actions

  • Developed a comprehensive, 45-day launch program that included a trade media list, key messages, press release opportunities, pitch strategies and case study development.
  • Pitched Zepol’s spokespeople to key media contacts, securing multiple interviews and recurring “expert source” relationships in key trade publications.
  • Placed and helped write contributed articles on behalf of Zepol, which were published in a variety of industry publications.

The Results

  • Coverage appeared in the Patent, Trademark & Copyright Journal, IP Law360, Petfood Industry, Long Beach Business Journal, Star Tribune, and American Journal of Transportation.
  • Series of case studies written and formatted for marketing use and posting on the Zepol website.
  • Recurring contributed content opportunities secured within National Provisioner and Logistics Today.
  • Zepol reported fielding new business leads as a direct result of the positive PR exposure.

“Not only did Snow Communications provide the spark we needed in terms of public relations exposure, but we received real, tangible ROI in the form of sales leads as a direct result of our campaign. Exactly the results we had hoped for.”
– Kevin Palmstein, Director of Marketing and Product Development

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