Case Studies
Snow Communications was called upon by Zepol Corporation, a Minneapolis-based SaaS (software as a service) company to launch its public relations program. We developed a strategy for immediate results and long-term success. Zepol’s software products provide the most up-to-date import and export activity available, allowing subscribers to create smarter business strategies, new sales leads and tactical market advantages.
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When Hormel Specialty Products, a division of Hormel Foods Corporation, decided to hire a full-service marketing firm that would provide the attention it deserved, it called Snow Communications. That was 2003. Today the partnership is stronger than ever.
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Law firms specializing in intellectual property are facing increasing competition from both start-up boutiques and general practice firms looking to grow their IP practices. Merchant & Gould hired Snow to gain visibility for its Minneapolis headquarters and satellite offices in Atlanta, Denver, Seattle, Knoxville, New York, Madison and Washington, D.C.
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After passage of the HITECH Act in 2009, Wolters Kluwer Health – Clinical Solutions (WKH) sought help from Snow Communications in navigating new government regulations that would bring dramatic change to the health information technology industry. Snow moved quickly to put a government relations strategy in place, began close monitoring of the regulatory process and reached out to key influencers and regulators to discuss issues of importance to the company. After working with Snow for more than 2 years, WKH is well positioned to take advantage of the market changes created by HITECH and anticipate future policy changes that potentially impact their business.
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